Our Moazzez Confectionary space at WFDM, 900 King St. London, ON is all about spices, nuts, and beans. We want to make it an interactive and educational experience for our visitors. Through tastings of our unique offerings, we aim to help them discover taste buds they might not have known existed before.

We unveil our distinctive products one by one and currently, as of January 2024, we’re showcasing five products. These include the Chai Spiced Cake in three varieties: Chai Spiced Walnut Raisin Cake, Chai Spiced Walnut Cake, and Chai Spiced Cake (plain). Additionally, we have the delightful Rose Petal Jam and our special Moazzez Masala, also known as Masala 2.0.

When you drop by our booth at WFDM, you’re in for a treat! We offer food tastings, allowing everyone to savor samples of our delicious cakes and other confections. This hands-on experience is the perfect way for potential customers to get a taste of the quality and uniqueness of our products, leaving everyone with a lasting and delightful impression.

Our clientele includes:

Food Enthusiasts who appreciate high-quality, all-natural ingredients and are passionate about food and baked goods.

Baking Enthusiasts who may be interested in trying high-quality ingredients in their own recipes.

Sweet Treat Lovers with a sweet tooth seeking delicious and unique dessert options.

Gift Shoppers who are looking for unique and thoughtful gifts, especially during holiday seasons or special occasions.

Fans of Chai Flavors who enjoy the warm and aromatic spices commonly found in Chai, such as cardamom.

Locavores who support locally sourced and made products and prefer to buy goods produced in their region. Our staple product, Moazzez Confectionary’s Chai Spiced Walnut Raisin Loaf Cake, is an artisanal, all-natural loaf cake, made locally in London from scratch. Our cake is crafted using London’s Arva Mill DAISY unbleached flour and contains no artificial additives, preservatives, colors, or flavors – just a generous dose of love. Additionally, our Chai Spiced loaf features a distinct and eye-catching packaging design, making it an ideal gift for friends and loved ones with a sweet tooth

A flex shop for new food entrepreneurs wanting to share their amazing products with you.

The Grove at Western Fair District provides a crucial link for early-stage food processors, a commercial kitchen incubator at The Grove is helping to foster food entrepreneurship. Once, the food is made, packaged and meets all regulations, new food entrepreneurs are able to take their product into a flex retail space at The Market. Check out our social media updates to see who will be in the shop.

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